The Fundraising Playbook: A Step-by-Step Guide to Smarter School Fundraising

Part of the Strategic School Fundraising series by Peggy Downs
If you’re a school leader tasked with raising funds—but don’t know where to start—The Fundraising Playbook is your new go-to guide. Designed specifically for K–12 school administrators, this book offers a clear, practical roadmap for building a strategic, sustainable fundraising program that supports your mission and engages your community.
 
In this easy-to-follow playbook, you’ll learn how to:
Set goals that align with your school’s needs and strategic plan
Choose the right fundraising strategies (and avoid burnout)
Plan smarter with calendars, roles, and metrics that matter
Build strong business and community partnerships
Monitor progress and adapt without losing focus
 
With real-life examples, ready-to-use tools, and Peggy Downs’ signature encouragement and clarity, you’ll feel empowered to lead your school’s fundraising efforts with confidence—even if fundraising isn’t in your job title.
 
Whether you’re launching your first campaign or refining your current approach, The Fundraising Playbook will help you cut through the noise and get results.